Smart Label Technology hauv Kev Lag Luam Dej Haus

Thaum nws los txog rau kev siv smartphone, cov neeg siv khoom tau pom tias lub sijhawm lawv siv ntawm lawv cov smartphones nce ntxiv. Raws li Nielsen Tag Nrho Cov Neeg Tuaj Saib Xyuas, Lub Plaub Hlis 2020, ze li ib nrab (46 feem pua) ntawm lub sijhawm cov neeg laus hnub nyoog 18-34 siv xov xwm hauv lawv lub xov tooj smartphones. Xav txog lub sijhawm ntawm cov neeg siv khoom siv ntawm lawv lub xov tooj smartphones, cov tswv lag luam tab tom nrhiav ntau txoj hauv kev los txhawb txoj kev koom tes no dhau ntawm kev tshaj xov xwm.

Cov neeg siv khoom muaj qhov kawg nkag mus rau Is Taws Nem ntawm lawv cov smartphones. Cov pob khoom ntse tso cai rau cov khoom lag luam txuas nrog cov neeg siv khoom txhua qhov chaw lawv nyob, muab cov ntaub ntawv ntxiv rau lawv ntawm qhov kov ntawm lawv lub ntsis ntiv tes. Lawv kuj tso cai rau cov tswv lag luam sau cov ntaub ntawv hais txog lawv cov neeg siv khoom thiab cov saw hlau.

Rau cov dej haus, daim ntawv lo thiab ntim khoom muaj qhov chaw txwv rau cov ntsiab lus. Nrog kev luam theej duab yooj yim, cov ntawv ntse ntse tuaj yeem nthuav dav cov ntsiab lus ntawm pob khoom los muab cov neeg siv khoom noj khoom haus, cov ntaub ntawv ntxiv ntawm cov khoom lag luam (cov lus qhia txog zaub mov, rov qab cov lus qhia, thiab lwm yam), cov ntsiab lus tshaj tawm / lub caij nyoog, kev sib cuam tshuam, thiab lwm yam. Rau cov ntawv sau thiab ntim khoom siv VR (virtual reality) thiab AR (augmented reality), qhov no yog lub sijhawm los txhim kho cov khoom lag luam los ntawm kev nqa cov khoom mus rau lub neej los qhia zaj dab neeg lossis cov cim animate. Peb twb pom qee cov ntawv thov no hauv khw cawv thiab cawv.

Cov kws tshaj lij hais tias qhov tshwm sim ntawm tus kabmob sib kis tau hloov kho txoj hauv kev cov neeg siv khoom yuav khoom, uas dhau los ua kom muaj kev siv cov tshuab ntse ntse.

"Qhov no tau yuam kom hloov pauv tus cwj pwm ntawm cov neeg siv khoom, ua rau cov qauv muag muag kom hloov pauv sai thiab nrawm lawv cov kev hloov pauv digital yog li lawv tuaj yeem ntes lawv cov kev loj hlob ntawm digital thaum muab txoj hauv kev tshiab rau cov neeg siv khoom. Kev nce ntawm cov ntawv ntse, xws li automation thiab cov khoom lag luam digital, ua kom muaj kev sib raug zoo thiab kev pom tseeb hauv cov khoom siv, nrog rau kev paub ntau dua rau cov neeg siv khoom.

"Kev sib kis tau nrawm dua rau kev siv cov thev naus laus zis tsis sib cuag, suav nrog kev sib txuas lus nyob ze (NFC). . Cov kev pab cuam tom qab muag suav nrog ntau qhov kev siv, xws li cov lus qhia siv cov khoom, khoom plig / daim coupon thiab cov kev pabcuam rau cov neeg siv khoom. "

Thaum cov ntawv ntse ntse tuaj yeem muab ntau cov txiaj ntsig zoo rau cov tswv lag luam, cov kws tshaj lij taw qhia txog kev nyab xeeb yog ib qho ntawm cov txiaj ntsig zoo tshaj plaws. Cov kws tshaj lij tau hais txog lub luag haujlwm ntawm cov ntawv ntse ntse ua si hauv kev ntsuas kev nyab xeeb hauv kev lag luam dej haus. Ntxiv rau cov tswv lag luam tau paub txog cov txiaj ntsig ntawm cov ntawv ntse ntse, cov neeg siv khoom kuj paub txog kev nyab xeeb thiab kev nyab xeeb uas lawv tuaj yeem muab tau.

Cov kev tshawb fawb qhia tias cov neeg siv khoom txaus siab siv nyiaj ntau dua rau cov khoom lag luam uas qhia lawv qhov twg lawv cov khoom xyaw tuaj. Qhov kev thov rau pob tshab thiab traceability yog qhov sib txawv uas cov hom lag luam thiab cov khw muag khoom tau tsim nyob ib puag ncig los ntxiv dag zog rau lawv cov saw hlau thaum tseem muab cov ntaub ntawv ntxiv rau lawv cov neeg siv khoom.

Kev tiv thaiv hom yog tus tsav tsheb tseem ceeb rau NFC thev naus laus zis - tshwj xeeb tshaj yog thaum cov khoom siv yog khoom siv. Kev tsom mus rau kev lees paub cov khoom lag luam yog ncaj qha ntsig txog qhov xav tau ceev los tiv thaiv kev noj qab haus huv tag nrho ntawm cov neeg siv khoom. Kev kos NFC cov cim npe nyob tom qab ntawm cov ntawv sau muab lub sijhawm rau kev sib cuam tshuam. Muab qhov kev lees paub rau qib no ntawm ib feem ntawm tus nqi tuaj yeem tsim kom muaj qib siab dua ntawm kev tiv thaiv hom thiab ua rau cov neeg siv khoom muaj txiaj ntsig ntau dua qhov chaw ntawm lub npe.

Raws li cov ntawv ntse tau txais txiaj ntsig hauv cov neeg siv khoom lag luam, cov kws tshaj lij hais tias kev siv thev naus laus zis hauv kev lag luam haus dej haus tau zoo rau lub neej yav tom ntej.

Kev lag luam dej haus tau nrawm nrawm vim cov hom lag luam hloov pauv ntau dua hauv kev muab cov kev daws teeb meem digital. Qhov tshwm sim tau nthuav tawm qhov kev xav tau ntawm qhov hloov pauv zoo li no hauv cov khoom siv.

Cov kws tshaj lij ceeb toom: "Kev sau ntawv ntse tseem nyob rau theem tshiab hauv kev lag luam dej haus. Peb tab tom pom kev muaj tswv yim ntau dua los ntawm AR thiab VR thev naus laus zis hauv khw cawv thiab cawv. Raws li cov nqi poob qis, peb cia siab tias yuav siv ntau yam thev naus laus zis xws li NFC. "

Thaum nws los txog kev siv cov cim ntse ntse, cov kws tshaj lij hais txog qhov tseem ceeb ntawm kev nco qab cov neeg siv khoom. "Qhov yooj yim thev naus laus zis yog rau cov neeg siv khoom siv, qhov kev koom tes ntau dua lub hom yuav tau txais los ntawm cov neeg siv khoom."